Insights & Stories
Notes on the web and growing a business.
"Pacing the Frontier": Why Sam Altman and Dario Amodei Agreed to Slow Down AI
The global technology landscape is experiencing a paradigm shift that few saw coming just months ago. Led by Anthropic CEO Dario Amodei and OpenAI CEO Sam Altma…
Six Things That Must Stay in Your Name When Someone Else Builds Your Website
Nobody thinks about it while the site is running fine. It surfaces the day you part ways with whoever built it. Domain, DNS, deployment, source code, analytics, licences — here is how to check, in five minutes, that all six are in your name.
The Order of Building a Website with AI: Design, Images, Video, Code
Ask AI for “a good website” and a screen appears, but not a finished one. Finish the design first, generate the material you do not have, hand the finished screen to code over Figma MCP, and specify motion as conditions — a production sequence, step by step.
7 Principles That Matter More Than Speed When Building and Deploying a Website with AI
AI can accelerate website production, but good outcomes require more than a well-written prompt. This practical seven-step guide explains how to define a brief, build in small units, validate in preview, and release with operational discipline.
How to Build a Scroll-Film Website from Scratch
A site that plays as you scroll is not magic. This guide walks through parallax, GSAP + Lenis, and two production pipelines — a code-only film and a pre-rendered camera chain — in enough detail to implement from the article alone.
How to Get AI to Cite You
More and more people read the AI answer and never click a search result. So what does a website need to prepare for that? Here is what the pages that get cited have in common, and what you can apply to your own site today.
Why Website Speed Changes Your Revenue
The feeling that "our site seems a bit slow" is usually accurate. And those one or two seconds quietly put a price on your visitor and inquiry counts. Here is what the three Core Web Vitals actually ask, in plain language, plus what you can check today.
How Generative AI Is Changing Our Business and Website
Just a few years ago, AI felt like the domain of research labs and tech giants. After ChatGPT, that changed — generative AI is now a tool for today's work.